{"title":"\u0026Honey","description":"\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u0026amp;Honey — Now Available at Assemble K\u003c\/strong\u003e\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u0026amp;honey by ViCREA is a Japanese premium honey haircare brand designed to deeply nourish dry, damaged, and frizzy hair. Best known for its popular honey shampoo and sulfate-free formulas, \u0026amp;honey focuses on long-lasting hydration and softness using natural ingredients like honey, argan oil, and hyaluronic acid. \u003cspan class=\"inline-flex\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u0026amp;honey focuses on the \"water content\" of hair, with the basic concept of \"water retention organic beauty\". More than 90% of every \u0026amp;honey product consists of moisture essence — strictly following the blending golden ratio of Manuka Honey, Acacia Honey, and Raw Honey, formulated to maintain your hair's optimal moisture level, the key to healthy, shiny, and manageable hair. \u003cspan class=\"inline-flex\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u0026amp;honey shampoos and conditioners have received numerous awards each year in Japan. The hair products are designed for intensive moisturizing and repairing damaged hair effectively.\u003c\/h5\u003e","products":[{"product_id":"honey-deep-moist-shampoo-1-0-440ml-deep-hydrated","title":"\u0026HONEY Deep Moist Shampoo 1.0 440ml - Deep \u0026 Hydrated","description":"\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u0026amp;HONEY Deep Moist Shampoo 1.0\u003c\/strong\u003e\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eHair that feels like it just had a drink of water.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eJapan's best-selling honey shampoo — now at Assemble K. \u0026amp;HONEY Deep Moist Shampoo 1.0 is formulated with over 90% moisturizing ingredients, built around an exclusive triple-honey blend that transforms dry, brittle, and frizz-prone hair into soft, silky, deeply hydrated strands from the very first wash. Manuka Honey from New Zealand delivers intense moisture, Acacia Honey from Hungary adds smoothness and gloss, and cold-pressed Raw Honey from Japan locks in hydration along every strand. Argan Oil smooths and nourishes the hair surface, while Royal Jelly Extract, Propolis, Hydrolyzed Silk, and Hyaluronic Acid strengthen, repair, and lock in lasting moisture at a deeper level. Keratin and Arginine work together to rebuild damaged hair structure from within.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe result? Hair that's visibly softer, shinier, and genuinely hydrated — not just coated. Delicately scented with Bulgarian Peony honey fragrance that lingers beautifully after every wash.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eSulfate-free · Paraben-free · Mineral oil-free · Cruelty-free\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Manuka Honey (New Zealand), Acacia Honey (Hungary), Raw Honey (Japan), Argan Oil, Royal Jelly Extract, Propolis Extract, Hydrolyzed Silk, Hyaluronic Acid, Keratin, Panthenol\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\n\u003cstrong\u003eBest For:\u003c\/strong\u003e Dry, damaged, frizzy, and color-treated hair\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\n\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply to wet hair and scalp, lather into a rich foam using circular motions. Leave on briefly, then rinse thoroughly. Follow with \u0026amp;HONEY Deep Moist Hair Treatment 2.0 for maximum results.\u003c\/h5\u003e","brand":"Assemble K - Play .Try .Glow","offers":[{"title":"Default Title","offer_id":42645859008597,"sku":null,"price":0.0,"currency_code":"IDR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4971\/9125\/files\/honey_Deep_Moist_Shampoo_1.0_440ml_Skin_Cupid.webp?v=1782374907"},{"product_id":"honey-deep-moist-treatment-2-0-445g-soft-silky","title":"\u0026HONEY Deep Moist Treatment 2.0 445g - Soft \u0026 Silky","description":"\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u0026amp;HONEY Deep Moist Treatment 2.0\u003c\/strong\u003e\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe second step your hair has been waiting for.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe perfect companion to the \u0026amp;HONEY Deep Moist Shampoo, this rich treatment takes moisture to the next level — wrapping every strand in a luxurious blend of over 90% hydrating ingredients for hair that's genuinely transformed, not just temporarily coated. The signature triple-honey blend (50% Manuka, 30% Acacia, 20% Japanese Raw Honey) works deep into each strand to restore lasting softness and luminous shine, while 100% certified Moroccan Argan Oil smooths the hair's surface and eliminates frizz. Dual Hyaluronic Acid technology draws and locks moisture into the hair shaft, Hydrolyzed Silk improves smoothness and flexibility, and Keratin rebuilds damaged hair structure from within. Royal Jelly and Propolis add a final layer of nourishment and protection — leaving hair soft, manageable, and visibly healthier from the very first use.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eScented with the most beautifully calming combination of Lavender Honey and French Lavender. A wash routine that genuinely feels like self-care.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eSulfate-free · Paraben-free · Mineral oil-free · Silicone-free · Cruelty-free\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Manuka Honey (50%), Acacia Honey (30%), Raw Honey Japan (20%), Argan Oil, Dual Hyaluronic Acid Complex, Royal Jelly Extract, Propolis Extract, Hydrolyzed Silk, Keratin, Panthenol, Lavender Flower Extract\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\n\u003cstrong\u003eBest For:\u003c\/strong\u003e Dry, damaged, frizzy, and brittle hair\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\n\u003cstrong\u003eHow to Use:\u003c\/strong\u003e After shampooing, gently squeeze out excess water. Apply generously from mid-length to ends, avoiding the scalp. Leave on for 5–10 minutes, then rinse thoroughly with warm water.\u003c\/h5\u003e","brand":"Assemble K - Play .Try .Glow","offers":[{"title":"Default Title","offer_id":42645871558741,"sku":null,"price":0.0,"currency_code":"IDR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4971\/9125\/files\/97f0fb32bec2c243040eaa23eaee162f.jpg_720x720q80.jpg?v=1782375129"},{"product_id":"honey-deep-moist-hair-oil-3-0-100ml-moist-shine","title":"\u0026HONEY Deep Moist Hair Oil 3.0 100ml - Moist \u0026 Shine","description":"\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u0026amp;HONEY Deep Moist Hair Oil 3.0\u003c\/strong\u003e\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe final step. The biggest glow-up.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe third and finishing chapter of the \u0026amp;HONEY Deep Moist routine — and the one that makes everything come together. This lightweight, golden hair oil is packed with over 90% moisturizing and nourishing ingredients, sealing all the hydration from your shampoo and treatment into every strand for a mirror-like shine and silk-smooth finish that lasts all day. The signature triple-honey blend (Manuka, Acacia, and Raw Japanese Honey) sits at the core, wrapped around 100% certified Moroccan Argan Oil for weightless, luminous gloss. Triple Ceramide Complex (NG, NP, AP) strengthens and seals the hair's outer layer, Hyaluronic Acid locks in moisture at the strand level, and Hydrolyzed Silk and Keratin smooth and rebuild damaged areas from the inside out. Royal Jelly, Propolis, and Panthenol add the final layer of deep nourishment and protection.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe texture looks and feels just like real honey — golden, lightweight, and fast-absorbing with zero greasiness or residue. Scented with the most romantic combination of Bulgarian Damask Rose and sweet honey that lingers beautifully throughout the day.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eUse it on damp or dry hair. A little goes a very long way.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eSulfate-free · Paraben-free · Mineral oil-free · Colorant-free · Cruelty-free\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Triple Honey Blend (Manuka, Acacia, Raw Japanese Honey), Argan Oil (100% Moroccan Certified Organic), Triple Ceramide Complex, Hyaluronic Acid, Hydrolyzed Silk, Keratin, Royal Jelly Extract, Propolis Extract, Panthenol, Rosa Damascena (Bulgarian Damask Rose) Flower Extract\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\n\u003cstrong\u003eBest For:\u003c\/strong\u003e Dry, frizzy, damaged, and color-treated hair. All hair types.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\n\u003cstrong\u003eHow to Use:\u003c\/strong\u003e After shampooing and treatment, apply a pea-sized amount onto palms and rub together. Apply evenly from mid-length to ends, focusing on damaged areas. Style as desired. Can also be used on dry hair for an instant shine boost.\u003c\/h5\u003e","brand":"Assemble K - Play .Try .Glow","offers":[{"title":"Default Title","offer_id":42645884960853,"sku":null,"price":0.0,"currency_code":"IDR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4971\/9125\/files\/th-11134207-7r98q-luvubextmhbid9.jpg?v=1782375405"},{"product_id":"honey-melty-moist-repair-shampoo-1-0-440ml-smooth-tame","title":"\u0026HONEY Melty Moist Repair Shampoo 1.0 440ml - Smooth \u0026 Tame","description":"\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u0026amp;HONEY Melty Moist Repair Shampoo 1.0\u003c\/strong\u003e\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eFor hair that refuses to behave — until now.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eWhile the Deep Moist line is built for dryness, the Melty Moist Repair Shampoo is built specifically for frizzy, wavy, and unruly hair that fights back. The secret is in how it works: rather than simply adding moisture, it regulates it. Frizz happens when hair absorbs moisture unevenly and the cuticle swells — this shampoo's moisture-retention system addresses that imbalance from the very first wash, smoothing the cuticle from the inside out for hair that's visibly calmer, sleeker, and more controlled. Packed with over 90% hydrating ingredients, the formula combines triple honey (Manuka, Acacia, and Raw Japanese Honey) with Hydrolyzed Keratin and Keratin to rebuild and reinforce the hair's structure, Argan Oil to add weightless smoothness and shine, and Royal Jelly and Propolis to strengthen and protect every strand. Shea Butter and Arginine nourish and seal the cuticle, locking in the moisture that keeps frizz from coming back.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eLathers into a soft, creamy foam with a fresh, romantic Pure Rose scent crafted with Bulgarian Rosa Damascena Flower Water. Rinses clean without any heaviness or residue.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eSulfate-free · Paraben-free · Mineral oil-free · Synthetic antioxidant-free · Cruelty-free\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Triple Honey Blend (Manuka, Acacia, Raw Japanese Honey), Rosa Damascena Flower Water (Bulgarian Rose), Argan Oil, Hydrolyzed Keratin, Keratin, Royal Jelly Extract, Propolis Extract, Shea Butter, Arginine, Hydrolyzed Honey Protein\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\n\u003cstrong\u003eBest For:\u003c\/strong\u003e Frizzy, wavy, curly, and damaged hair. All hair types.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\n\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Dampen hair with lukewarm water. Dispense 1–2 pumps onto scalp and massage gently in circular motions. Work lather through mid-lengths to ends. Rinse thoroughly. Follow with \u0026amp;HONEY Melty Moist Repair Treatment 2.0 for best results.\u003c\/h5\u003e","brand":"Assemble K - Play .Try .Glow","offers":[{"title":"Default Title","offer_id":42645894856789,"sku":null,"price":0.0,"currency_code":"IDR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4971\/9125\/files\/ph-11134207-7r98o-ll935idi5lde81.jpg?v=1782375605"},{"product_id":"honey-melty-moist-repair-treatment-2-0-445g-frizz-control","title":"\u0026HONEY Melty Moist Repair Treatment 2.0 445g - Frizz \u0026 Control","description":"\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u0026amp;HONEY Melty Moist Repair Treatment 2.0\u003c\/strong\u003e\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eFrizz doesn't stand a chance.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe deep-conditioning second step of the Melty Moist Repair routine — and the one that truly transforms unruly, frizzy hair into something smooth, silky, and completely manageable. What makes this treatment genuinely different is its star ingredient: Coptis Japonica Root Extract, a botanically sourced active that targets the root cause of frizz by regulating moisture balance within the hair shaft itself. When hydrogen bonding in the hair is disrupted, hair absorbs moisture unevenly and swells — this treatment works to correct that imbalance so frizz is addressed from the inside out, not just masked on the surface. The signature honey blend (Manuka, Rose Honey from Bulgaria, and Raw Japanese Honey) drenches every strand in deep nourishment, while Dual Hyaluronic Acid locks in hydration even after rinsing. Ceramide NG smooths and seals the cuticle, Hydrolyzed Keratin fills in damaged areas for a visibly smoother finish, and Argan Oil and Sweet Almond Oil deliver a weightless, glossy shine without any heaviness.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eRich, creamy texture that melts effortlessly into wet hair with an enchanting Sweet Rose Honey scent made with French Rosa Centifolia — warm, floral, and utterly indulgent.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eSulfate-free · Paraben-free · Mineral oil-free · Synthetic antioxidant-free · Cruelty-free\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Coptis Japonica Root Extract, Triple Honey Blend (Manuka, Rose Honey Bulgaria, Raw Honey Japan), Dual Hyaluronic Acid, Ceramide NG, Hydrolyzed Keratin, Keratin, Argan Oil, Sweet Almond Oil, Royal Jelly Extract, Propolis Extract, Rosa Centifolia Flower Water\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\n\u003cstrong\u003eBest For:\u003c\/strong\u003e Frizzy, wavy, curly, and damaged hair. All hair types.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\n\u003cstrong\u003eHow to Use:\u003c\/strong\u003e After shampooing, gently squeeze out excess water. Apply 1–2 pumps from mid-length to ends, avoiding the scalp. Run fingers through until smooth and tangle-free. Leave on for a few minutes, then rinse thoroughly.\u003c\/h5\u003e","brand":"Assemble K - Play .Try .Glow","offers":[{"title":"Default Title","offer_id":42645919826005,"sku":null,"price":0.0,"currency_code":"IDR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4971\/9125\/files\/ph-11134207-7r98u-lygvfw2xv7uid2_1.jpg?v=1782375995"},{"product_id":"honey-melty-moist-repair-oil-3-0-100ml-moist-repair","title":"\u0026HONEY Melty Moist Repair Oil 3.0 100ml - Moist \u0026 Repair","description":"\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u0026amp;HONEY Melty Moist Repair Hair Oil 3.0\u003c\/strong\u003e\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe finishing touch that keeps frizz from coming back.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe third and final step of the Melty Moist Repair routine — a featherlight finishing oil that seals everything in and delivers an instant transformation from frizzy and unruly to smooth, glossy, and touchably soft. While most hair oils simply coat the surface, this one goes further. Its moisture-retention system targets the underlying cause of frizz — disrupted hydrogen bonding inside the hair shaft — locking in balanced hydration so hair stays calm, controlled, and manageable even in humidity. The triple honey blend (60% Manuka, 20% Bulgarian Rose Honey, 20% Raw Japanese Honey) wraps every strand in deep nourishment, while 100% certified Moroccan Argan Oil and Rice Bran Oil smooth the cuticle and add a weightless, mirror-like shine. Ceramide NG and Meadowfoam Delta-Lactone reinforce the hair's protective layer, Hydrolyzed Keratin fills in damage, and Tocopherol (Vitamin E) shields against environmental and heat stress.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eLightweight, fast-absorbing, and zero greasiness — even on fine hair. Scented with a calming Shower Rose Honey fragrance enriched with Bulgarian Damask Rose Water that lingers beautifully all day.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eUse on damp hair before blow-drying or on dry hair for an instant frizz-free, glossy finish.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003eSulfate-free · Paraben-free · Mineral oil-free · Colorant-free · Cruelty-free\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Triple Honey Blend (60% Manuka NZ, 20% Rose Honey Bulgaria, 20% Raw Honey Japan), Argan Oil (100% Moroccan Certified Organic), Rice Bran Oil, Ceramide NG, Hydrolyzed Keratin, Keratin, Royal Jelly Extract, Propolis Extract, Rosa Damascena Flower Water, Meadowfoam Delta-Lactone, Tocopherol (Vitamin E)\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\n\u003cstrong\u003eBest For:\u003c\/strong\u003e Frizzy, wavy, curly, and damaged hair. All hair types.\u003c\/h5\u003e\n\u003ch5 class=\"font-claude-response-body break-words whitespace-normal\"\u003e\n\u003cstrong\u003eHow to Use:\u003c\/strong\u003e After towel-drying, pump a small amount onto palms and rub together. Apply evenly from mid-length to ends. Blow-dry or air-dry as desired. Can also be applied to dry hair for instant smoothness and shine.\u003c\/h5\u003e","brand":"Assemble K - Play .Try .Glow","offers":[{"title":"Default Title","offer_id":42645982249045,"sku":null,"price":0.0,"currency_code":"IDR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4971\/9125\/files\/MeltyMoistRepairHairOil3.01_f0446662-67e8-45ea-adbd-752daa2e2912.webp?v=1782378039"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/4971\/9125\/collections\/id-11134233-7rash-m0mgeeym00nqd1_4.jpg?v=1782374695","url":"https:\/\/assemblekglobal.com\/collections\/honey.oembed","provider":"Assemble K - Play .Try .Glow","version":"1.0","type":"link"}